STC New England Presentation: "How Augmented Reality Is Transforming The Ways Companies Create, Sell, Operate, and Service Products"

I composed this PowerPoint presentation for the Society of Technical Communication's New England Chapter with PTC's Victor Gerdes, Vice President of Product Management for ThingWorx, PTC's Internet of Things (IoT) platform software. I presented with Victor on how Augmented Reality (AR) can be used to transform technical communication and provide richer experiences to people who currently rely on paper or online guides, video tutorials, and in-person or virtual instruction to learn new processes and tools to solve problems.

I discussed with Victor potential use cases for AR technology in technical communication and he came up with sales and marketing; step-by-step manufacturing; step-by-step service; and education and training scenarios. I then researched use cases of AR in these areas by including links to YouTube videos and discussion of examples within the presentation. Victor supplemented the presentation with media from PTC's corporate branding and a recent Harvard Business Review article, "Why Every Organization Needs an Augmented Reality Strategy," authored by Michael E. Porter and PTC CEO James E. Heppelmann, which appeared in the November-December 2017 issue of the journal.

Click here to view the presentation.